The task at hand involves designing a unique, inviting space for a new gelateria opening in the beautiful, historic setting of Le Murate, Florence.

The gelateria's branding draws heavily from the lively culture and vivid visual aesthetics based on the culture and appearance of Miami during the 1980s and 1990s.

This branding had to be reflected in the interior design creating a harmonious blend of Italian tradition and iconic Miami nostalgia.