MVP Design

& Development

for Fresh Fades

Design &
Development

for Fresh
Fades

End-to-end support: branding foundation, website, admin dashboard, and mobile app MVP, with post-launch support to scale.

Deliverables

Deliverables

Branding

Branding

  • Custom logo design with 3 initial concepts

  • Starter visual identity (logo, color, typography, style guide)

  • 1 - 2 rounds of focused revisions included

Website

Website

  • Responsive landing page with conversion-optimized design

  • User signup form with validation and email verification

  • Backend API integration for seamless data flow

  • Mobile-responsive and SEO-optimized for launch

Admin Dashboard

Admin Dashboard

  • Custom admin interface design and layout

  • User management and verification workflows

  • Analytics dashboard with key metrics

  • Post-MVP feature extensions as needed

Mobile App

Mobile App

  • Secure user registration and authentication system

  • Scalable database architecture and setup

  • Dynamic object listing with advanced search and filtering

  • Interactive real-time map with location services

  • Comprehensive user account and settings management

  • Integrated Stripe payment processing and subscriptions

  • Comprehensive testing, debugging, and performance optimization

  • Complete deployment to both iOS App Store and Google Play Store

Detailed Timeline

Detailed Timeline

Parallel Development Tracks

Parallel Development Tracks

Branding

Branding

Week 1-2

Week 1-2

Original version pitch 3 options

Week 3-4

Week 3-4

Revisions

Website

Website

Week 1

Week 1

Start with layout while working on branding

Week 4

Week 4

Finished UI + API Form Integration

Week 4/5

Week 4/5

Launch

Dashboard

Dashboard

Week 2

Week 2

Layout and theme

Week 3-4

Week 3-4

Build User Verification

Week 4/5

Week 4/5

Launch

Week 12-18

Week 12-18

Extra features after app is built

Mobile App

Mobile App

Week 5

Week 5

Sign Up & Authentication

Week 5-6

Week 5-6

Database Setup

Week 6-10

Week 6-10

Object list, view and filters

Week 10-12

Week 10-12

Real Time Map

Week 12

Week 12

Account Settings

Week 13-14

Week 13-14

Stripe integration

Week 13-14

Week 13-14

Price & finance

Week 14-18

Week 14-18

Testing

Week 14-18

Week 14-18

Bug Fixes and Improvements

Week 18-20

Week 18-20

Clean Up + Polish

Week 20

Week 20

Go Live

Tools & Technologies

Tools & Technologies

Framer

Website Development

Website Development

  • Mini plan

  • Only front page

  • Will need to upgrade week 14

€5/month -> €15/month

FlutterFlow

App Development

App Development

  • Cross-platform app build

  • Fast iteration

  • Included in my subscription

Included

Bubble

Admin Dashboard

Admin Dashboard

  • Starter plan

  • Web app development

  • Fast prototyping

$29/month

Supabase

Backend & Database

Backend & Database

  • Secure authentication

  • Real-time database

  • Scalable backend

$25/month

App Stores

iOS & Android

iOS & Android

  • Apple Developer Program

  • Google Play Console

  • Annual renewals

$99/year + $25 registration

Stripe

Payment Processing & Verification

Payment Processing & Verification

  • Secure payments

  • Automatic payouts

  • ID Verification

€1.25/verification + Fees

Pricing

Pricing

£21.000

£21.000

Fixed fee for MVP development

Payment Schedule

Payment Schedule

10% Upfront

10% Upfront

£2.100

Week 0

Week 0

30% at Website Launch

30% at
Website Launch

£6.300

Week 4

Week 4

40% at App TestFlight Release

40% at App

TestFlight Release

Week 10-12

Week 10/12

£8.400

20% at App Store Launch

20% at App

Store Launch

Week 20

Week 20

£4.200

Workflow & Collaboration

Workflow & Collaboration

We’ll work together using Notion (I will move us under my paid subscription) to keep everything organized and transparent.


You’ll be able to see tasks, milestones, and updates in real time, and provide feedback directly where it’s most useful.


Regular check-ins will help us stay aligned and make adjustments as needed. After launch, we’ll continue coordinating to ensure a smooth transition and make any necessary updates or tweaks. As well as prioritising features to work on next.


We’ll use email for all official communication and important decisions, while Notion and WhatsApp are there for quick updates, questions, and informal check-ins.

Previous Projects

Previous Projects

Branding

Branding

Sopi

I developed the branding & creative direction for Sopi, a healthy celery drink company.


The goal was to establish a fresh and vibrant identity. I created visuals that highlighted the product's health benefits and refreshing nature, ensuring the brand stood out in a competitive market.

Anello

Anello’s branding was redesigned to better reflect the app’s vision. After the initial commissioned identity no longer aligned with the product’s direction, I developed a refreshed visual identity that feels more authentic, modern, and consistent with the brand’s values and goals.

Branding Guidelines In Progress

Bernburg

To strengthen my design practice, I developed my own visual identity. The goal was to create a brand that reflects my values as a designer.


The logo, color palette, and typography are applied consistently across my website, proposals, and portfolio, presenting my work with the same professionalism I bring to client projects.

Branding Guidelines In Progress

Web / App Development

Web / App Development

FurnitureDB

FurnitureDB is a curated online database that makes furniture research simple and inspiring. It gives designers, architects, and enthusiasts an intuitive way to explore furniture pieces with detailed specs and high-quality images.

The platform is community-driven: users can contribute new pieces, update entries, and share insights, ensuring the database stays fresh and valuable. Development is ongoing, with continuous improvements as the resource grows.

Anello

Anello is a marketplace app for second-hand shopping, designed to make sustainable consumption effortless. I created the UI, UX, and programmed the platform with a focus on clarity, smooth user flows, and secure transactions.


Features like smart search filters, simple listing tools, and a personalized dashboard make buying and selling pre-owned goods intuitive and enjoyable.

Rummy Tracker

A PWA app that replaces paper scorekeeping with seamless entry and automatic totals.


I also integrated an Elo inspired ranking system and leaderboard, turning casual play into a more competitive and engaging experience.

DNS Tool

I developed a custom tool to simplify sharing DNS records with clients. Instead of sending records by email, where formatting issues and spam filters cause problems the tool generates a unique link to a clean, accessible web page.


It also includes a lookup feature to verify whether records were set up correctly, reducing back-and-forth troubleshooting. The result is a secure, reliable solution that makes handling technical data smoother and more professional.

Post Launch Support

Post Launch Support

Grace Period

For the first 4 weeks after launch, I will fix any critical bugs at no extra cost.


Beyond that, all work, including: bug fixes, new features, and changes will continue under one of the support models (to be chosen before launch).

Retainer

A set number of guaranteed hours each month dedicated to bug fixes, feature development, and backlog priorities.


Contracts are flexible, available in 3, 6, or 12-month terms.


20 hours / month → £1,700

40 hours / month → £3,300

60 hours / month → £4,700

Hourly Bank

Pre-purchased hours that can be used flexibly for bug fixes, new features, or changes as needed.


£85 per hour

Minimum block: 20 hours (£1,700)

Contract Draft

Contract Draft

I’ve put together a preliminary version of the contract for you to check out. Feel free to reach out with any changes or tweaks you’d like to make.

Next Steps

Next Steps

If everything looks good, the next step is to review the contract draft and confirm any changes. Once the contract is agreed upon, we can kick off the project, schedule our first check-in, and get started on bringing your vision to life. Please reach out with any questions or adjustments before we move forward.